Time to Break the Myth about Sustainability

One topic commonly being discussed worldwide in recent years is the big S or Sustainability. Evidently, everyone has a viewpoint about it regardless of whether they understand it entirely or only have a fair idea. Thus, with a lot of misinformation circulating about this subject, let's start by setting the record by explaining Sustainability. The term means fulfilling the needs of the present without compromising the ability of future generations in all aspects of life- economic, environmental, and social. 

Let's get on to the next task now- busting a few myths and stating the facts about sustainability-

Myth: Sustainability is a fad 

Over the years, many trends came and went. From baggy clothes, handheld gaming devices to fidget spinners and the latest push pop it, every product enjoyed its share of popularity and limelight. However, while all these changes took place, one movement that stayed constant during each phase was sustainability. Though the wave around this topic started in the 1980s, it further gathered momentum worldwide in the 21st century. 

Thus, let's understand, sustainability is a philosophy of right actions of today resulting in a better tomorrow, and it's not a movement that shall pass. 

Myth: Sustainable products are exorbitantly expensive

If you are among those who have only heard sustainable products come at a higher cost without checking the fact, then my friend, let's get the point right- this is a common misconception.

The truth of the matter is that though this trend started with luxury labels, soon other brands followed suit by making these products affordable and thus, accessible to all. Therefore, these products are not unreasonably priced. But, if you want to make them even more reasonable, the only solution is to follow the economics, i.e., increase the demand and make them even more affordable.

Myth: Buy only from more notable brands

Not really! Sustainable products facilitate a greener environment; thus, it is fair to give products of both newer as well as prominent brands a chance. In fact, many startups like us are working arduously to ensure we produce eco-friendly and comfortable footwear. Moreover, like renowned brands, we at Neeman's too spend on R&D to find sustainable fabrics and recycled materials to ensure environmentally safe products. So buy sustainable products anyway!

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Myth: The impacts of sustainability are limited

If less greenery, polluted air, and unsuitable waste management are a problem, sustainable products are a solution. Therefore, using zero waste and natural products is undoubtedly a better value, especially with environmental issues on the rise. Though the impact on sustainability might not be visible immediately, they are beneficial for the environment. Moreover, they are a better value for money too because of their natural qualities and longevity.

Myth: There is no consumer demand for sustainability

If you are the kind of person who prefers paper straws over plastic or carries a cloth bag for shopping, you are already taking the sustainable route. Hence, contrary to the no demand belief, the movement towards better and cleaner products already exists as people understand its positive impact on health and the environment. Thus, to make a necessary effect, sustainable brands, too, are becoming conscious when delivering planet-friendly products without degrading the customer experience. Therefore, sustainability is the need of the hour, and the buyer is aware of it.

Now that the facts are clear and the myths are broken, choose sustainable products. Remember, every ounce counts, so any effort towards making the planet a better place is not limited but much more significant than anticipated. Also, something good for you and the earth is quite a deadly combination, so opt clean, and stay green.

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“Neeman’s was created out of a craving not just to break the mold but to obliterate it: to say goodbye to average for good and demand a change in the way we wear shoes”

Neeman’s Founders