It's that time of the year when the story of over 11 months gone by comes flashing back- from the things we did well to the things that could have been better. At Neeman's, too, the same happened, and so, we decided to do a quick review before gearing into 2022.
Let's start with the new launches-
The year started with a bang as we presented Cotton Classics, after the successful Merino Wool Joggers. We were curious to know how the customers would react to them as we were doing a spin on a classic, made them with natural cotton, and added vibrant colours to them. But we were delighted as this eco-friendly range became popular for being trendy, elegant and suitable for anytime wear.
This next launch of ours was unique and also a risky move, as we were told. But we were confident, and so we presented the ReLive Knits, shoes made with 100% recycled PET bottles for our customers. What made this collection special was the fact that we were trying to revive a toxic material and transform it into the comfiest and the lightest footwear. Believe us, this range surpassed our imagination and was appreciated by our customers, influencers, celebrities and investors.
Our new version of the Eco Flip Slippers, made with recycled tyres, garnered quite some attention. So, to pep things up, we decided to take inspiration from the environment and sprinkled fresh Earthy colours on them- Sunshine Yellow, Sunset Orange, Leaf Olive Green and Coral Maroon.
Next came the collaborations-
We teamed up with star Indian cricketers like Jasprit Bumrah, Hardik Pandya and Surya Kumar Yadav and celebrities such as Bhumi Pednekar, Samantha Ruth Prabhu, Ali Fazal, Rannvijay Singha and more. They all tried and liked our ReLive Knits and were astonished to find they were made with recycled PET bottles.
Another one was uniting with change-makers like Sanjana Rishi, Founder of Nindia Loungewear, as we highlighted the need for sustainable footwear during a live Insta chat.
Customers have always been our priority. Hence, we made access to Neeman's footwear more easier for them and now we are available at the leading Centro Grande stores. We also added several online platforms like Amazon, Nykaa, Flipkart, and CRED, ensuring customers could shop from anywhere they wished.
Last but not least, we were appreciated and awarded the most promising start-up in the Telangana Region.
The year 2021 was undeniably full of highs, and, most importantly, the support and appreciation that came our way has pushed us to put in our efforts towards bringing you something exciting.
Keep watching this space!